Google Branded HTC 'Nexus One' Phone

Google to Start Selling Own Phone Next Year

The Internet giant is taking a new, and potentially risky approach to selling the device. Rather than selling the phone through a wireless carrier--the way the bulk of phones are sold in the U.S. today--Google plans to sell the Nexus One itself online, these people said. Users will have to buy cellular service for the device separately.

A bold move by Google by allowing the device to be attached to the consumers carrier of choice. I hope we see more of this in the future as it forces competition in the device market and forces carriers to compete for customers.

The device will allegedly be for sale next year. The crux, in my opinion, is weather or not HTC can deliver the device. Android is good, and getting better all the time but a mediocre piece of hardware will make for a flop.